B2B marketing and sales strategy
- Systematise your knowledge,
- Develop a digital strategy,
- Outline a plan of concrete actions,
- Find new tools and mechanics of B2B marketing
The programme is valid for 2023
Suitable for industries
- Marketing and advertising agencies
- IT products, SAAS solutions
- Telecom, communications
- Web development
- Software development
- Financial and legal services
- Business Automation
- Medical equipment
- Industrial equipment
- Automobiles
- Construction
- Transport
- Any high-tech products
Who the course is for
The course programme is based on the industry standard for digital strategy development
Marketers
Managers
Owners
advertising and digital marketing specialists
marketing, advertising, PR departments
and general directors
55% of the students on the course
30% of the students on the course
15% of students on the course
Who the course is for
1. MAXIMUM SPECIFICITY FOR B2B
2. 100% GUARANTEED TO STRATEGISE ON A STRESS-FREE COURSE
3. READY-MADE TABLES, TEMPLATES, INSTRUCTIONS, CHECKLISTS
- The whole programme with B2B specifics;
- Case studies of real B2B companies;
- Teachers with B2B experience
- Stress-free strategy: develop gradually, piece by piece, not at the end of the course
- B2B customer portrait, competitive analysis summary template, content marketing strategy, website budget, timeline and ROI calculation, webinar launch checklist, media plan, real-world strategy templates and 20+ other materials
What issues you are sure to solve with this course
Develop an internet promotion strategy for your product under the guidance of an expert and start implementing it right during the course.
Formulate an adequate split of advertising channels for a B2B product and calculate the budget for it.
Learn from relevant B2B case studies and take out new business ideas from there.
Do a site audit and generate a list of edits to increase conversion from visit to application.
Get advice from professionals on how to improve or completely change your marketing strategy.
Find out who your LPRs are and how to warm them up through digital channels.
Learn why B2B products don't need social media for promotion and what works instead.
Understand why B2B digital marketing is necessary and how it works for B2B products.
Understand how to turn lead growth into revenue growth.
Programme
B2B MARKETING AND SALES STRATEGY
56% of the course
fully updated
22 new topics
68 modules
Module 1: Digital marketing in the B2B segment. Research and analysis of the external environment
Module 2. Building a digital-marketing strategy in B2B
Module 3. B2B product development
- Specifics of digital marketing in B2B
- Segmentation and identification of target audience needs for B2B projects
- Types of competition and selection of competitors to analyse
- Conducting competitive analysis in digital-marketing
- Creating a unique selling proposition for B2B products
Module 2. Building a digital-marketing strategy in B2B
- Digital marketing strategy development in B2B
- Account based marketing strategy for b2b and complex markets
- How to sell the idea of account-based approach
Module 3. B2B product development
- Generating and selecting ideas for the future product
- Concept development (MVP) and its testing
- Economics and strategy of B2B project development
- Product development and beta testing
- Commercialisation
Module 1: Fundamentals of Account Based Marketing (ABM)
Module 2. Composition and development of client base
Module 3: Tactics of AVM marketing implementation
Module 4. Team Building and Client Leading
- ABM: what it is and how it differs from Inbound marketing.
- How to sell the idea of account-based approach
- Cases of ABM strategy implementation
Module 2. Composition and development of client base
- Creating a profile of an ideal client
- Sources of gathering a base of potential clients
- Making a list of target clients
Module 3: Tactics of AVM marketing implementation
- Content Hubs in AVM and Lead Magnets
- Work in social networks and Social Selling
- Planning and promotion of promotional webinars
Module 4. Team Building and Client Leading
- How to build an ABM team
- Leading a client in ABM
- Supporting client retention and development in ABM
- ABM metrics
Module 1: Website and personal cabinet for B2B
- Specifics of a website for B2B
- B2B website design and development: choice of solutions, platforms and providers
- Website development and launch
- Working with personal offices and b2b-portals
- PIM-systems for wholesale companies
- Web development management: setting TOR and acceptance of work
- Step-by-step launching of a Tilda-based landing page
- Step-by-step launch of a landing page on Creatium
Get the full programme
Fill out the form to receive a detailed training programme that will lead you to results
Reviews
Sign up for a course
Investing in the future
B2B marketing and sales strategy
$1,200
Systematise your knowledge, develop a digital strategy, outline a plan of concrete actions, find new tools and mechanics of B2B marketing
