Contextual Advertising Wizard
You will learn to understand contextual advertising in depth, set it up with your own hands and get conversions
The programme is valid for 2023
- 13 blocks
- 58 modules
- 4 months of training
- 17 auto-check tests
- 18 homework assignments
- "Do-it-like-me" workshops to practise practical skills with an expert
- P2P sessions between students
- Preparation and defence of thesis in Zoom
WE TEACH FROM SCRATCH WITH NO BASIC KNOWLEDGE AT ALL
The course is included in the professions:
Traffic manager
Leading Internet marketer
E-commerce marketer
From zero to director of digital marketing
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Systematisation of material
Emphasis on practice
The course is a step-by-step guide to comprehensive promotion in contextual advertising. You no longer need to search for information on promotion yourself, we give you everything you need.
After each lecture, you complete a practical assignment on your own project, receiving guidance from the lecturers. If you do not have a personal project, we will provide you with one.
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Personal support by experts
Throughout the course, experts will answer all your questions on the topic of the class. We will not leave you alone with questions and will help you to understand if there are difficulties.
After the training, you will be able to
Understand the basics of general classical marketing
Analyse the quality of traffic,
Manually create landing pages
Independently automate advertising campaigns,
Prepare under the guidance of mentors,
Create advertising campaigns
- sales funnel;
- analysing CA and competitive environment;
- contextual advertising;
- audience segmentation;
- unique selling proposition and how to form it
usability test
with a given conversion rate or delegate this work to contractors
if you wish to be certified and receive certificates while still in training
- semantic core collection;
- minus words;
- adverts creation;
- remarketing setup;
- advertising campaigns in Yandex Direct;
- media plan development;
- development of advertising creatives for different formats;
- working with contractors to create creatives
use eLama, k50, Alytic, Promo-Pult, Rookee services
BONUS. Access to the Knowledge Base
Programme
- Contextual advertising and contextual media advertising: what can it do? Their similarities and differences from other advertising tools. When contextual advertising is used (for what tasks). What result can it give?
- How contextual advertising works: basic concepts and principles of work, services and tools
- Effectiveness of investments in contextual advertising: what you need to know and be able to do. Contextual advertising efficiency indicators
- What is the target audience. How to analyse the target audience
- Analysing the competitive environment
- Formation of a unique selling proposition
- Target audience segmentation
- What is a media plan. Specifics of the media plan for contextual advertising. Tools and quantitative indicators
- Peer-to-peer session (5 students): discussing the company's media plan
- What it is and why it is needed. Keywords, match operators
- How to collect semantic core
- Minus words. Bases
- Wordstat service
- Key Collector service
- Peer-to-peer session (5 students): discussing semantic kernel
- What a landing page is and why it is needed
- Landing page structure
- Conversion on a landing page - what it is and how to adjust it
- Lesson on Tilde
- Outsourcing a landing page: how to set the task, form TOR, accompany the contractor's work, evaluate the quality of the landing page
- Minimum skills for preparing images for lendings
- Peer-to-peer session (5 students or more): discussing lending
- Rookee service
- K50 service
- Alytics service
- eLama service
- Promo-Pult service
- Aori service
- Marilyn service
- How to write a CV
- How to determine if a job is right for you
- Interviews: How to pass and win
- How to start working to stay in the company
- 57 additional video materials with a total duration of 85 hours:
- recordings of workshops, webinars, masterclasses on all marketing tools;
- Practical flyhacks, case studies, examples and step-by-step guides, reviews of services.
Who the course is for
Newcomers with no experience or knowledge in marketing
Specialists in contextual advertising with 1-3 years of experience
- We will make the journey from the beginning of your studies to your first money as short as possible for you.
- We will help you quickly learn a new profession and find a job.
- Your income will be comparable to that of a professional from other areas of the market with 5-10 years' experience (it is possible in the contextologist profession).
- You have probably already taken courses on setting up Yandex. Direct, but you still lack knowledge
- Perhaps you are now successfully working, but you need to refresh your knowledge, learn about changes?
- We will give you the knowledge and help you pass the official certification.
The bottom line is you:
The bottom line is you:
- Learn contextual advertising as an in-demand profession with short entry time (short training period) and official certifications.
- After which you will get a job!
- As a result, you will grow in money and career.
- And if you want to leave the company for private practice, we will give you motivation, knowledge of working with clients and managing your order book.
- Get professional contacts and connections.
Specialised marketers (SEO specialists, targeting specialists, web analysts)
- Are you currently successful in your field of internet marketing, but want to expand your professional horizons, advance your career and increase your income?
- Contextual advertising is a related field that is easy to learn based on your existing experience.
Traffic arbitrageurs
We will help you master contextual advertising and increase your income
Internet marketers with shallow contextual knowledge and no practical experience
- You already have minimal or basic knowledge, but you want to know and be able to do more.
- You can learn contextual advertising to know more and be able to tune hands-on, especially if the business you work in critically depends on the quality of contextual advertising or your KPIs depend on it.
Owners of start-ups, small businesses
- Do you need high-quality contextual advertising, but you don't have the money to hire a dedicated specialist and have to do it yourself?
The bottom line is you:
- We will help you understand how contextual advertising works.
- We will teach you how to build a relationship with a specialist or agency so that you are not cheated.
- You will understand the essence of the work, deadlines, cost, learn how to build KPIs in working with a contractor and get the results you need.
Help with employment
The demand for traffic specialists who can show results is getting higher every month.
The number of vacancies is increasing. We guarantee employers quality training of our graduates and recommend the best ones!
- The average salary of such a specialist in the office starts at $640
- A contextologist can earn from $1000 a month on just one client, setting up companies at a price from $150 and upwards
What are the features of our courses and teaching methods
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Programmes are systematic. No fragmented knowledge that is not clear how to be applied
The course programme includes up-to-date information and new trends
The programme focuses on rapid learning through practice
Our programmes are not like our competitors - there is no dry unworkable theory
Gamification in the classroom will help you learn easily and achieve your goals with excitement
You will find your first jobs/customers/projects right during the training course
Our system is set up to make newcomers feel comfortable
We will check your homework and show you what needs to be changed and strengthened in your work
If you don't "pull" at all - we will change the programme for you personally free of charge
