Internet marketer
Updated course
For beginners and current professionals
Learn a profession from scratch
Fill in the blanks
Systematize knowledge
You'll start working remotely
Choose your direction
Get an international diploma
What you will learn
Analyze competitors and research the market
Segment target audiences, select effective communication channels
Formulate UTP and brand and product positioning
Develop promotion and content strategy
Create conversion lendings
Work with key performance marketing tools
Work with analytics and adjust the results of promotions
Learning by doing
Homework during the course is practice in training projects.
At the end of the course - these are real cases in your portfolio!
At the end of the course - these are real cases in your portfolio!
Comfortable environment
All lessons on a user-friendly platform, dedicate as much time as you can to learning
Study at a pace that is comfortable for you
Ask questions
Mentors, counsellors, mentors and partners will answer any questions you may have
Share your feelings if it's not easy
For support and motivation, you can always contact the course chat room or the tutor in person
Talk about your ideas
We can help and advise you on how to realise your most ambitious ideas
After 2 months of training, you can apply for a selection of internships
That is, to perform not only homework on the course program, but also to solve real actual tasks of the company, gaining experience already during the study and collecting cases in your portfolio.
And many students are invited to work for companies after completing their internships!
And many students are invited to work for companies after completing their internships!
Course programme
Basic programme
Junior
Everything you need to know about internet marketing to get started with confidence
salary
up to $9,600
- Module 1.1 Modern digital marketing
- Module 1.2 Marketing objectives and strategies
- Module 1.3 Target Audience Analysis and Segmentation
- Module 1.4 Competitive Analysis
- Module 1.5 UTP and positioning Bonus. Strategy development
- Module 1.6 Performance Channels and KPIs
- Module 1.7 How to find and retain customers. Basics of segmentation in CRM
- Module 2.1 Targeted Advertising
- Module 2.2 VK Advertising
- Bonus. Targeting and retargeting in social networks. Facebook and Instagram
- Module 2.3 Contextual Advertising
- Module 2.4 Practice in Yandex. Direct
- Module 2.5 Media Advertising
- Module 2.6 Media Planning
- Module 2.7 Search Engine Marketing
- Module 3.1 Content Strategy and Content Plan
- Module 3.2 Copywriting: expert content as an element of strategy
- Module 3.3 SMM Bonus. SMM strategy development
- Module 3.4 Promotion in Telegram
- Module 3.5 Chatbots
- Module 3.6 Email Marketing
- Module 3.7 Marketplaces as a Promotion Channel
- Bonus. Reputation management
Additional courses within the programme:
Let's tell you how to work with neural networks!
And give more than 20 services for working on advertising campaigns with Artificial Intelligence
Basic programme
Middle
To become a Middle level marketer you need more practice and skills.
In addition to the basic course, choose 2 specialities that interest you the most and get 2 more diplomas, more specific skills and cases from the training:
In addition to the basic course, choose 2 specialities that interest you the most and get 2 more diplomas, more specific skills and cases from the training:
salary
up to $14,400
2 specialisations
- Block 1. Introduction to the profession: what is contextual advertising
- Block 2: Research and Analysis in Advertising Planning
- Block 3: Collecting the semantic kernel
- Block 4: Hypothesis testing and creative preparation
- Block 5: Yandex. Direct
- Block 1: Email marketing fundamentals for solving business problems
- Block 2: Gathering a base and segmenting it
- Block 3: Overview of services for maintaining a subscriber base and email newsletters.
- Block 4: Autofunnels. Building chains of letters and series of mailings in e-mail marketing.
- Block 5. Integration of e-mail marketing platforms with CRM. Analytics and reports of mailings
- Block 6. Developing an email marketing strategy
- Block 1: Content Marketing Strategy
- Block 2: Production and distribution of textual content
- Block 3. Graphic, audio and video content
- Block 4. Tools of communication with the audience
- Block 5. Evaluating the effectiveness of content
- Block 1. Introduction to the profession
- Block 2: Planning, research and strategy development
- Block 3: Social Media and Content Management
- Block 4. Targeted advertising in social networks
- Block 5. Messengers and chatbots
- Block 6. Analytics and Reporting
- Bonus block. Copywriting
- Block 7. SMM as a business
- Block 1. Introduction to CRM-marketing
- Block 2. Implementing a CRM-system
- Block 3. Useful CRM extensions
- Block 4. Sales Funnel
- Block 5. Product Matrix
- Block 6. Working with client base
- Block 7. Multichannel
- Block 8. Development of CRM-strategy
- Block 1: Fundamentals of marketing and SEO-promotion
- Block 2: Setting up analytics
- Block 3. Semantic Kernel
- Block 4. Internal optimisation
- Block 5. External optimisation
- Block 6. Non-standard situations when working with the site
- Block 7. Increasing conversion after reaching the TOP.
- Block 8. Search engine promotion outside of search engines
- Block 9. Industry specifics of SEO
- Block 10. Foreign experience of SEO promotion
- Block 11. SEO automation services
- Block 12. Excel for SEO-specialist
- Block 13. Management in SEO
Career counselling
Our experts will advise you on the best option for your training programme
Leave a requestDifficult to decide and want to consult professionals?
Need knowledge for a specific task?
You can do it that way too! Describe your request, and we will compile a free course with only the right blocks specifically for your needs.
We'll help you find your dream job
From self-determination to final interview with HR experts who have helped 1000+ professionals
Leave a requestDifficult to decide and want to consult professionals?
Need knowledge for a specific task?
You can do it that way too! Describe your request, and we will compile a free course with only the right blocks specifically for your needs.
Leave a request
Leave a request
Your path at the Career Centre
What's included
We help in a systematic way. At all stages of self-determination, CV creation and interviewing
Portfolio and CV review
Workshops and webinars
3 checklists
HR counselling
5 articles
Employment course: 5 lectures
Commencement
Determine what you want
Stable 8 hours a day or freelance? Be part of a large corporation or a specialist outside the system? Develop as an expert or manager? You will understand what tasks you want to do and at what pace.
1
Let's work on self-presentation
We will tell you how to put together an attractive CV and portfolio. We will teach you how to respond to vacancies and write a cover letter to stand out from dozens of candidates.
2
Let's deal with income
We'll help you understand how much your services cost. We'll tell you what it depends on and how to form your price tag for freelancers and full-time employees.
3
We'll teach you how to find projects
We will tell you where freelancers should look for customers and job seekers should look for work. Let's find out how to distinguish an adequate employer from those with whom you should not cooperate.
4
We'll teach you how to find projects
We will tell you where freelancers should look for customers and job seekers should look for work. Let's find out how to distinguish an adequate employer from those with whom you should not cooperate.
4
Finish
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Updated course
Enter your details to register for the course
Internet marketer
$9,600
9 months of training
Reviews
- Yulia YusovaNow there is already confidence in the future that I will definitely not remain unemployed, including the ability to work remotely. I put all the knowledge I have learnt into practice in my projects, I make websites and set up advertising for others.
- Oleg ZubykThe knowledge gained on the course helped me to understand the tools better, I was able to offer my clients such a service as strategy development and its implementation, I continue to do marketing as a private specialist with a small team.
- Ekaterina TanagaI didn't expect it to be so useful! A minimum of theory (only on the matter), a lot of practice and additional materials (ready-made templates) that help to get into the essence of the topic. I like that the emphasis is not on infobusiness (nowadays everywhere only about it...), but on real companies both B2C and B2B.
Frequent questions
The course will introduce you to the basics of internet marketing, so the course is suitable even for beginners.
Yes, if you have your own project, you can do your homework on it. If you do not have such a project, we will provide one for you.
The course is broken down into modules that you can complete at your own pace, and you can always contact your tutor for one-to-one support.
You will always be in touch with a personal tutor who you can ask any questions you may have on our course.
